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Zimbabwe Emerges As Google’s 2017 Most Searched African Country

The surge in online traffic within and outside Zimbabwe was enough to make the country qualify to be on Google’s Zeitgeist list or Year in Search.

Google Year in Search is a compilation of the top searches, personalities, events and search queries that had a spike in traffic over the last 12 months.

In Zimbabwe, politicians and political events dominated the list. President Mnangagwa, army commander Constantino Chiwenga, Robert and Grace Mugabe were the top four searched personalities followed by popular socialite Zodwa Wabantu.

Zimbabwe’s search queries included questions like ‘what is bullying’, ‘where is Mnangagwa‘, ‘what is impeachment‘, where is Grace Mugabe’ and ‘how to make love’.

The other African countries featured on Google’s Year In Search are Nigeria, Ghana, Egypt, Kenya and South Africa.

South Africa’s biggest searches on Google in 2017 were celebrated actor Dumis Masilela who was brutally murdered in August and Cyclone Dineo while in Nigeria, they also, searched for Moji Olaiya, a veteran actress who passed on in May this year.

Nigerians were also concerned about the health of their president. Search term ‘Is Buhari dead‘ was the number one question on Google from Nigeria in 2017

The presidential elections in Kenya were a big conversation online with search terms ‘Kenya elections’, ‘IEBC Results’, ‘NASA coalition’ and ‘Jubilee Party’ featuring in the country’s top searches of 2017.




Africa’s top searches didn’t feature in the global lists, mostly because, the internet penetration rate in Africa is still low compared to the rest of the world.

According to Internet World Stats 2017, Africa’s internet penetration rate stands at 31.2%, which is a distant cry from countries like the United States of America whose penetration rate is at 83%.

Nevertheless, there were some trends that Africa shared with the world including the obsession with bitcoin, popular TV shows and movies like Game of Thrones, 13 Reasons Why, Justice League, Wonder Woman and Thor Ragnarok.

The other popular searches in the world that were also popular in Africa were iPhone X and iPhone 8, the Money Fight featuring Floyd Mayweather and Conor McGregor and the record breaking ‘Despacito’ (most viewed video on YouTube of all time).

Natural disasters were a huge conversation in 2017 as people asked Google for ways of helping the victims. The Sierro Leone mudslides that claimed more than 1,000 people in August and the famine in Somalia were some of the crises that featured in the top searches, along with hurricanes, terror attacks, floods and refugees.

The internet increasingly plays a significant rôle in the lives of many Africans, especially in urban areas. It is used to express opinions in elections, satirise news events with memes like Githeriman in Kenya and in countries like Cameroon, the internet is a powerful tool that the government is eager to control and constantly shuts down in the restive Anglophone region.


Written by How Africa

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