YouTube did not disclose financial terms of the deal to buy FameBit, which it described as a technology platform that helps creators and brands make matches leading to sponsorships or paid promotions.
“We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of branded content opportunities available,” YouTube product management vice president Ariel Bardin said in an online post.
The end goal is to bring more revenue to the community of online video creators that are central to YouTube. AFP news agency reports
Nine years ago YouTube launched a “partner program” designed to help video creators earn advertising money and gain viewers. In the past year, the top 100 advertisers have increased the amount spent on YouTube video ads by 50 percent, according to Bardin.