WorldRemit, a digital money transfer service, has signed a deal with Pan-African broadcaster Kwesé TV to use the power of football to scale up its global operations and help more people save money on international transfers.
This deal will see WorldRemit feature on Kwesé’s sports content platform, Kwesé Sports, during the FIFA World Cup™, English Premier League and Carabao Cup broadcasts, offering incredible exposure of the brand.
Speaking on the partnership, Econet Media President and Group CEO Joseph Hundah said, “As a Pan-African media group we pride ourselves in offering integrated free-to-air, digital and pay TV advertising packages for clients across the continent. Our paid and free-to-air platforms provide unprecedented viewership figures for clients such as WorldRemit looking for impact and exposure for their brands. We look forward to a long term fruitful relationship with WorldRemit.”
As part of the deal, WorldRemit’s TV commercials will appear during the FIFA World Cup™ game broadcasts on Kwesé Sport until Sunday 15 July 2018.
During this time, WorldRemit will also be giving away multiple prizes of $1,000 to both senders and recipients of remittances sent through WorldRemit – helping people across Africa and around the world to achieve their goals.
Ismail Ahmed, WorlRemit CEO commented: “Football is a universal language which unites people across the globe and Kwesé is helping more people to enjoy access to world-class sport.
By partnering with Kwesé, we can take advantage of this moment to promote this transformational opportunity to people across Africa and introduce millions of viewers to our convenient, low-cost money transfer service.”