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Watch: Twitter Users Blast New Pepsi Ad Featuring Kendall Jenner For Exploiting Black Lives Matter Movement

Pepsi has come under fire after a new ad showing reality TV Star and Model Kendall Jenner handing a can of the drink to a police officer.

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In the ad, Jenner is having a photo shoot but becomes distracted by a group of young protesters. She decides to join them, and toward the end, comes face-to-face with a stoic police officer. She offers him a Pepsi and he accepts the drink before cracking a smile.

The imagery – whether intentional or not – evokes the real-life moment protester Ieshia Evans faced down lines of heavily armed police wearing riot gear during a Black Lives Matter demonstration in Baton Rouge following the shooting death of Alton Sterling by white police.

Watch the ad below:

The advert has come under severe criticism. See reactions below:

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