Over the past two years, Truecaller has become one of the fastest growing apps in Africa and has consistently been topping the App Store Charts across the continent. The company has now opened a Sub Saharan office in Nairobi Kenya.
The Truecaller app, which allows people to see who’s calling and filter out spam calls and SMS, has already more than 50 million users in Africa. The service is identifying more than half a billion calls on a monthly basis in the region, and 50 percent of all SMS users receive is considered as spam.
It has also hired Zakaria Hersi to spearhead expansion in Sub-Sahara Africa! Zakaria has helped the Swedish investment firm Kinnevik launch Saltside in Nigeria, as well as opening offices in South America for Besedo, and has worked with some of the world’s largest marketplaces including eBay, Match.com, and OLX.
With more than 6 million users in Kenya alone, the user base has grown with over 35 percent compared to last year. The Truecaller app is blocking and filtering out more than 4.4 million calls, and 14 million spam SMS on a monthly basis in the country.