Senegalese singer Akon leads the entertainer category, while Egyptian soccer star Mohamed Salah is the most followed African footballer on key social media platforms, according to the African Social Media Power Report.
The Power 50 which was combined by a Lagos-based sports communication company, CampsBay Media, weighs the influence African pop culture stars and football personalities have on social media.
According to Lolade Adewuyi, chief strategist at CampsBay Media,
“In a world where social media continues to play a big role, the influence of African entertainers and footballers, the crème of popular culture on our continent, continues to fascinate and that is why we have compiled this list”
“We have tried as much as possible to gather the top African pop and sport stars into the list in order to show their influence across the three key social media platforms of Instagram, Facebook and Twitter. We hope that the Power Report will be an annual ranking to gauge their growing impact as well as enable market planners and researchers to see the possibilities inherent in their influence.”
Personalities from 12 countries are represented on the list with the top 10 places filled by Akon, Salah, footballer Didier Drogba, Moroccan stand-up comedian Gad el Maleh, South African comedian and TV show host Trevor Noah, Cameroonian footballer Samuel Eto’o, Moroccan actor Jamel Debbouze, Nigerian singer Davido and South African actress Charlize Theron.
Altogether,13 actors/actresses, 14 singers, nine rappers, eight footballers, four comedians and two music producers/DJs make up the Top 50 list.
The Power 50 has a combined following of almost 400million.