“This new crusade is established in clear and rising confirmation that blend avoidance is beginning to have a huge effect in diminishing HIV transmission in London,” clarifies Paul Steinberg, lead official of the London HIV Prevention Program.
Seen as both energizing and spearheading by well-being experts, Steinberg says uniting all the safeguard techniques known to work into one single crusade is a first for Mankind.
“Until now, the Do It London campaign has focused on individual methods,” he says. “This has had very clear success, with dramatic drops in diagnoses of HIV in London.
But the scientific evidence is clear that a range of methods works for different circumstances, so we now feel ready to bring all that science together into one campaign and say to Londoners, ‘which one of these options works best for you?’”
Combination prevention is important because research shows that different people opt for different methods at different parts of their relationships and indeed their lives.
“Using condoms and testing regularly, for instance, might be your preference if you’re not in a relationship, or if you don’t have sex very often,” says Steinberg. “But if your partner is HIV positive and you are not, it’s important to understand what being ‘undetectable’ means and how the risk of acquiring HIV in that context is negligible.
“Meanwhile, for some people, such as those who are newly single, or having a lot of condomless sex or who might be going on holiday, using PrEP by purchasing it privately or by becoming involved in the forthcoming PrEP trial might be the right option at the right time.”
He points out that the most important part of making your HIV prevention choice – or, as the campaign slogan puts it, “doing it your own way” – is to learn more about each option by visiting the Do It London website and talking to sexual health professionals about PrEP and HIV treatment as prevention.