For the past week, Twitter has been addictive for those with wanderlust or simply curiosity about the world thanks to the trending hashtag#TheAfricaTheMediaNeverShowsYou.
Do a quick Google search and you will see why the visual venture went viral: stunning photography of vibrant and varied landscapes, joyful glimpses into daily life across the continent, and proud displays of diverse cultures, architecture, art and fashion.
Started by 22 year old Somali Twitter user Diana Salah and a friend, the hashtag has generated almost 50,000 tweets. The images depict the continent in a dynamic, positive light conveying the long overdue message that despite mainstream media’s dark and dismal portrayal, there is a lot more to Africa than just poverty, famine, war or safaris.
By sharing snippets of their daily lives, these Twitter users are helping dispel stereotypes, inspire curiosity, and generate appreciation for the continent’s cultural, ecological, social and political diversity.
Rural landscapes focus on awe-inspiring nature and urban shots explore innovative architecture and gleaming, modern cities. Contemporary art and fashion are celebrated alongside photos of ancient mosques and traditional ceremonies.