The Travel & Tourism Competitiveness Index (TTCI) aims to measure “the set of factors and policies that enable the sustainable development of the travel and tourism sector, which in turn, contributes to the development and competitiveness of a country.” The index is made up of four sub-indexes: Enabling Environment; Travel and Tourism Policy and Enabling Conditions; Infrastructure; and Natural and Cultural Resources. 136 countries are evaluated. The Index scores on a scale from 1 to 7 with 7 being the best rating.
In Africa, South Africa, Mauritius, Kenya and Namibia are the four most Travel and Tourism competitive economies. Despite sustained economic growth, Travel and Tourism remains mostly untapped. Air connectivity and travel costs remain challenges as well as visa policies and infrastructure. While tourism on the continent is mainly driven by natural tourism, there is significant room for improvement in protecting, valuing and communicating cultural richness.