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Ten Reasons Why You Should Attend WTM Africa 2018

WTM Africa is a business-to-business travel and tourism event with a diverse range of destinations and industry sectors to African and International travel professionals.

We know that you don’t need too many reasons to spend a week in glorious Cape Town, but just in case, WTM Africa has put together their 10 reasons why you absolutely need to attend this extraordinary three-day show in Cape Town from April 18 – 20, 2018:
1) Make the right contacts – WTM Africa is the meeting place for the African travel industry. In 2017 they facilitated 8,905 pre-scheduled meetings.

2) WTM Africa 2018 focuses on both inbound and outbound travel within Africa, offering attendees a comprehensive exhibition that brings together both aspects of the travel industry.


3) WTM Africa 2018 takes place in Cape Town in April. Through research conducted with stakeholders within the travel sector, this is the best time in the annual buying cycle for both buyers searching for new and exciting products to offer their clients.

4) Through their Buyer Insights Programme, they are able to assist exhibitors in both presenting and positioning their products to international and local buyers.

5) A host of international speakers from across the globe will focus on pertinent topics and travel trends affecting the modern travel industry.

6) The all-new WTM Africa festivals will give everyone the opportunity to socialise after the traditional working hours in a fun and vibrant atmosphere. Those attending will experience the culture, hospitality and cuisine with each exhibitor offering something unique.

7) Attendees can enjoy a world-class diary system with the functionality to request meetings with fellow exhibitors and the ability to block out times in the diary.

8) Trending bolt-on events with international and local speakers:
a) Business Events Conference brought to you by IBTM Africa
b) Women in Travel Meet Up
c) Sports and Events Tourism Exchange (SETE)
d) Digital Tourism Summit in partnership with eTourism Frontiers – ETAS

9) Local and international digital influencers will be on hand to help you learn more about how to further your marketing objectives through online platforms and partnerships.

10) The world-renowned WTM Buyers’ Club will once again form a core part of WTM Africa. Buyers’ Club members have purchasing power and are primarily tour operators, travel agents, wholesalers and private travel arrangers with a reputation for generating business.


Written by PH

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