The three-day festival slated for October 1 through October 3 has been organized by coffee stakeholders in the country and coordinated by the Tanzania Coffee Board (TCB).
Primus Kimaryo, TCB Acting Director General, said the festival, which attracts local and foreign coffee stakeholders, is also aimed at mobilizing youth to cultivate interest in coffee growing.
“We expect local and foreign exhibitors to display new technologies used in growing coffee and challenges facing the coffee industry and their solutions,” Kimaryo told a press conference in the country’s northern municipality of Moshi, the venue of the festival.
The festival will also act as an opportunity for meeting potential sellers and buyers of the cash crop which has been facing unreliable market, said the official.
Coffee is one of Tanzania’s leading traditional exports which contribute to generating foreign earnings.
According to the Ministry of Agriculture, Tanzania produced about 51,529 tons of coffee in 2019.