Serena Williams has inspired women all over the world during her glittering tennis career, and now she is giving them dating advice – make the first move.
In a paid partnership with dating app Bumble, Williams urges women to call the shots “in work, in love, in life”.
The message ties in with Bumble’s concept that a woman must message a man first, allowing him to then message back.
The former world No 1 launched the campaign on the same day as the 2019 Super Bowl final, with the message of female empowerment.
She said: “The world tells you to wait, that waiting is polite and good things will just come. But if I waited to be invited in, I never would have stood out. If I waited for change to happen, I never would have made a difference.
“So make the first move, don’t wait to be told your place, take it. Don’t wait for people to find you, find them. In work, in love, in life.
“And most of all don’t wait to be given power, because here is what they wont tell you – we already have it.”
While Williams is a role model for strong women, she won’t be using the app herself.
She married Alexis Ohanian in 2017 and gave birth to their daughter, Alexis Olympia Ohanian Jr, the same year.