Over the 20-week programme, the women participated in theoretical and practical sessions focused on business theory, market research, financial and business management, sales and marketing, computer literacy and business funding. They also gained practical interpersonal skills and business experience by starting up and managing their own businesses.
“Empowering young women to rise above systemic challenges they face and to participate in the economy through entrepreneurship is a key way of helping to develop self-sufficient communities,” said Nelly Mofokeng, managing director at JA South Africa.
“At Mastercard, we believe South African women from disadvantaged backgrounds should have better access to financial and entrepreneurship tools that enable them to realise their full potential and achieve prosperity,” says Mark Elliott, division president for Mastercard Southern Africa.
“Together with likeminded organisations like JASA, we can advance opportunities for young South African women by helping them develop the skills and expertise they need to thrive as entrepreneurs, in turn empowering them to better able to provide for themselves and their families. This creates knowledge transfer and employment opportunities for their community, too.”
Graduates from the programme receive a NQF level 4 Services Seta Accredited Youth Enterprise Development Certificate and the Intel Learn Easy Steps Digital Literacy Certificate, and an opportunity to participate in a six-month mentorship programme, which will provide them with additional business support while they start formal enterprises.
They also receive basic computer literacy skills taught by Siyafunda CTC, which provides information and training through community knowledge centres, where people are provided with access to computers to help them develop their digital skillset.