A group of South African filmmakers is participating in the American Film Market in Los Angeles in the United States of America. The group is an Outward Investment and Television Investment Mission that is organized and funded by the Department of Trade and Industry (the dti).
The mission is to open up markets for the South African film and television productions, securing partnerships for co-productions, and positioning the South African film industry as a filmmaking destination. The AFM is regarded as the world’s largest business market.
In addition to attending numerous conferences, workshops, screenings, networking sessions, presentations and exhibitions, the filmmakers will also be visiting various prominent American studios and production houses including NBC, Sony and Disney.
“We are looking forward to interacting with sales agents and distributors who are hoping to secure presale commitments for. In addition, the market provides a perfect platform for networking with various stakeholders that are involved in filmmaking and convincing them to bring their dollars to South Africa, “says Mr Wandile Molebatsi.
Mr. Kearatwa Sedidi says he is in Los Angeles to find a distributor for his company’s animated series project Survival Island .
“We would be glad if we were to return home with a letter from the American distributor as it will enable us to raise funding for the actual production of the project,” adds Sedidi.
Ms Phumelele Mthembu says: “We are looking for an executive producer who has international experience for our feature film, African America, for whom we are also seeking financiers, distributors and presale contracts.”
Mr Thabang Moleya says he is excited about attending the AFM as he is looking forward to exploring co-production opportunities with the US companies.
“We are optimistic that we have come to market here, which contains two feature films and two drama series, and attract interest from American companies in particular,” says Moleya.
Mr. Ramadan Suleman says the mission, which consists of mainly black filmmakers, promotes black participation in the foreign film services industry.
“We are here to encourage partnerships with filmmakers from various countries including America, German and Britain in order to get their films there. The predominantly black delegation that is here help diversify the industry by exposing the black talent to foreign companies to collaborate with. The mission is a relationship-building exercise that will pay dividends over a period of time, “says Suleman.