South Africa Is The Fifth Most “Instagrammable” Country In The World For 2019

Arguably when it comes to being Instagram-worthy, South Africa is pretty much highly rated. South Africa was voted the fifth most Instagrammable country in the world, according to a list compiled by Big 7 Travel. 

And when you want to find the perfect place in Africa for probably your best Instagram experience, then South Africa is the place to go. With a special mention of places like Cape Town and Durban. 

The criteria for measuring this was based on the visual allure of the country and popularity on social media. This was achieved through using a comprehensive scoring system that analysed the number of hashtags per destination, survey results of Big 7’s 1.5 million audience, and votes cast by a panel of travel experts.

Big 7 Travel described South Africa’s status in relation to Instagram by saying: “South Africa has dramatic scenery, fantastic hiking trails and deserted beaches that boast spectacular ocean views. What more could you ask for?


Cape Town is an Instagrammer’s dream location to visit: endless natural beauty and clifftop views, pastel pink neighbourhoods and turquoise waters.”

“While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed say they research their upcoming holiday destination via their Instagram feed,” Big 7 Travel said.

“With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media is Bucket List experiences and luxury hotels.”

The top Instagrammable countries in the world are:

  1. Australia
  2. Hong Kong
  3. Canada
  4. Indonesia
  5. South Africa
  6. Maldives
  7. India
  8. United States of America
  9. UAE
  10. Singapore

Written by How Africa

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