Soft Power Index 2020: These are the 4 Reputable and Influential African Nations Right Now

South Africa, Egypt, Algeria, and Nigeria ranked among global soft power nations based on reputation and influence.

The four African nations were featured on the maiden edition of Soft Power Index by Brand Finance, a brand valuation firm.

The index interviewed more than 54,000 people in 87 countries to determine nations’ driving force, reputation, and influence on the global stage.

According to Brand Finance, “If nations do not act now to enhance and leverage their soft power, they will be left in the wake of their neighbours and counterparts.


President Muhammadu Buhari and President Cyril Ramaphosa of South Africa [Twitter/@GovNigeeria]President Muhammadu Buhari and President Cyril Ramaphosa of South Africa [Twitter/@GovNigeeria]

South Africa emerged top in soft power nation on the continent, ranking 36th across the world. South Africa is followed by Egypt on the 38th spot.

Algeria and Nigeria came well below rank on the index, maintaining 54th and 56th positions, respectively.


Soft Power Nations in the world (Brand Finance)
Soft Power Nations in the world (Brand Finance)


Top soft power nations in Africa:

South Africa

Global Index: 36

  • Score: 36.4/100
  • Familiarity: 5.9
  • Reputation: 5.8
  • Influence: 3.8


Global Index: 38

  • Score: 34.8
  • Familiarity: 6.5
  • Reputation: 3.6
  • Influence: 5.7


Global Index: 54

  • Score: 29.0
  • Familiarity: 4.2
  • Reputation: 2.8
  • Influence: 5.5


Global Index: 56

  • Score: 28.8
  • Familiarity: 4.5
  • Reputation: 3.0
  • Influence: 5.1

On the global Soft Power Index Top 10 are:

  1. United States
  2. Germany
  3. United Kingdom
  4. Japan
  5. China
  6. France
  7. Canada
  8. Swtizzeland
  9. Sweden
  10. Russia.

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