The wait is finally over. Rihanna on Tuesday announced that she was bringing her Fenty Beauty and Skin brand to Africa. The billionaire singer and businesswoman made this known to her millions of followers on Twitter.
“I’ve been waiting for this moment!! Fenty Beauty & Fenty Skin are finally dropping in AFRICA!!!,” she tweeted. “We comin at ya May 27th and that’s just the beginning!!! #FentyAfrica.”
According to her, the brands will be available in Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe. Hopefully, more countries will be added to the lineup in the near future.
Rihanna started Fenty Beauty in 2017. It is a cosmetic company she owns 50%. She founded Fenty Beauty in her bid to create a cosmetic company that made “women everywhere (feel) included” in partnership with luxury goods company LVMH.
The cosmetic line initially sold foundation shades and later expanded to include lipstick, lip gloss, body glitter, and more. In its first year of operation, Fenty Beauty generated more than $550 million.
In addition to Fenty Beauty, she also has a stake in Savage x Fenty, a lingerie company which is worth an estimated $270 million.
Last year, the Barbados singer, actress, and lingerie mogul was officially certified as a billionaire by Forbes, after estimating that she is worth $1.7 billion.
Rihanna’s status also makes her the richest female musician in the world and second only to Oprah Winfrey as the world’s richest female entertainer. Although the entertainer shot to fame through music, Forbes says it is not her music that made her wealthy.
At least $1.4 billion of her wealth comes from the value of Fenty Beauty while the rest of her fortune comes from her stake in Savage x Fenty as well as her earnings from music and acting.
In 2020, she debuted on Forbes’ list of richest self-made women in America. The list, compiled annually by Forbes, details the worth of America’s most successful women entrepreneurs and executives. The Forbes list put a spotlight on the 100 richest self-made entrepreneurs, executives, and entertainers in the U.S. worth a collective $90 billion. Rihanna ranked 33 on the list.
Rihanna is currently pregnant and expecting her first child with her partner and fellow musician A$AP Rocky.