Freshworks, a leading provider of cloud-based business software, recently announced its expansion into the African market.
Freshworks plans to substantially increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.
“Africa is a very strategic market for Freshworks. The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider,” said Arihant Jain, Director for the Middle East & Africa, Freshworks.
The International Data Corporation (IDC), a global consulting and advisory firm predicts the overall African IT spending will reach $33.4 billion in 2018, with Kenya being one of the top contributors. The year 2017 saw Freshworks building their African foundation with the company’s flagship ‘Partner Program’ receiving immense interest from regional resellers and adding Techbiz, CloudHop, and VivaGlobal to their partner ecosystem.
“The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences,” said Jain.