BLP Film Studios is now poised to become the 2nd-largest Black-owned film studio in the United States. Based in Memphis, Tennessee, the company has a turnkey facility under development that will offer world-class resources and localized human capital for the production of African American films, TV shows, and streaming content.
They desired a cohesive presence that was polished, but approachable; forward-thinking, but showing the soul of the place they called home: Memphis. Therefore, to enhance their web and marketing presence, better reflect their purposeful rebrand, and tell the story of a vibrant, driven, entrepreneurial group of diverse professionals from across the creative spectrum, the company hired Joy Rahat Branding, a full-service brand agency based in the Washington DC area.
BLP Film Studios was positioning itself as the international hub for small- to mid-budget entertainment production and filmmaking. During the COVID pandemic, the founders solidified the already close ties with their community, built a roster of industry professionals, and ensured that all the pieces were in place when film production started again in earnest. There was a dearth of new content, and BLP wanted to be at the forefront of the Renaissance, with all the tools necessary to attract independent productions, as well as production opportunities with established media/streaming brands.
Joy Rahat comments, “We quickly discovered that the BLP brand wasn’t only about the company — it was also about the city of Memphis. The message of ‘Memphis-Based — Global Reach’ became clear early on, during the first of our on-location meetings, where our creative staff asked the right questions, in the right order. For the client, this two-hour meeting gave them the chance to share their story, their philosophy, and their goals. At the same time, it gave us all of the information we needed to craft content — words, imagery, website structure, marketing strategy, social and professional media presence — that was uniquely tailored to their vision.”
She continues, “We then dedicated an entire day to a photoshoot with the core team of BLP, and were able to walk away with a full package of timeless, modern imagery that will serve the client’s marketing purposes for years to come.”
BLP Film Studios is more than brick-and-mortar. It’s about its people, and its city. For the design of the website, Joy and her team instilled a bit of film industry glitz and a solid visual impression of Memphis personality, while still ensuring that the content was digestible and accessible for film executives and production managers. Also, because human resource is at the heart of BLP, they established an ‘About Us’ section with incredible photographs of the company’s core team along with brief, personality-centered bios that seek to spark conversation through custom-crafted icebreaker questions that showcase each member’s distinct character.
“Finally, we worked closely with the client to ensure that their online presence was unified, from LinkedIn, to social media, to SEO (we even took care of the business cards). In the end, we were able to not only deliver a stunning custom project — we also created a trusting, ongoing relationship that is resulting in ongoing joint collaborations,” says Joy.