After the Zouglou years and the resounding success of ‘coupé-décalé’, rap, or “Rap Ivoire”, is emerging as a new major musical genre in Ivory Coast, with artists hoping to breakout beyond the country’s borders.
The star of the evening is called Didi B, “the Ivorian Booba”, according to his fans who came in large numbers: the concert is sold out.
Until the late 2010, ‘coupe-décalé’ largely dominated the musical landscape in Ivory Coast, but since Arafat, the star DJ, died in a road accident in 2019, rap has gradually won hearts.
According to a French rap specialist Jean Morel, “Abidjan is becoming a global music hub, and it sets the pace for a number of initiatives. There is a bridge that has been created between Paris and Abidjan a bit like the one between London and Lagos”.