As the ongoing coronavirus pandemic enters yet another difficult phase, Black owners and restaurants find themselves struggling to navigate our new reality that’s changing dining culture.
To combat this, Pepsi has stepped up to launch a multi-year consumer-facing effort that’s doubling down on rallying people to show their support for local Black-owned restaurants.
According to a press release, Pepsi has introduced “Dig In” — a platform that aims to generate $100 million in sales for these Black-owned businesses over the next five years — as part of its Racial Equality Journey – Black Initiative.
🍽️ Ready to dine for a good cause? 🍽️ We are proud to announce Pepsi Dig In – a platform that supports black-owned restaurants by providing training, business growth opportunities, and raising visibility for the industry. Stay tuned for more information. pic.twitter.com/axzxDXkpNB
— Pepsi (@pepsi) December 26, 2020