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Online Petition is Asking Adidas to Sever Ties With Kanye West

Many people have expressed their dismay and distaste towards the comments rapper Kanye West recently made about slavery. During a recent interview with TMZ Live, the rapper suggested that slavery was a “choice,” something that has seen many people call for a boycott of his music among his other products.

Now a petition has also been unveiled calling for Adidas to sever its ties with the rapper over the comment.

Talking about slavery, the rapper said, “When you hear about slavery for 400 years — for 400 years? That sounds like a choice. Like, you were there for 400 years and it’s all you all?”


The said petition has been created on Care2, asking Adidas to do away with its partnership with West. The 40-year-old rapper went into a partnership with the athletic wear company in 2013 through his Yeezy brand and in 2016, the company announced a long-term partnership with West’s brand, saying they were going to expand the brand’s apparel and retail outlets.

“While Kanye can live safely in his multi-million dollar castle, the rest of black America is continually marginalized and subject to unjust laws and treatment. Some even die because this behavior is so ingrained in our society,” the petition reads. “Kanye West has a right to free speech, and he has the right to spout lies and misinformation and misplaced opinions — but we as consumers have the right to fight back against this type of dangerous propaganda.”


Concluding the petition, a plea is sent out to Adidas, saying, “Tell the world [Adidas does] not want anything to do with anyone who believes that millions of Africans chose to toil the fields in bondage.”

By the time of writing this article, the petition had gathered more than 12,000 signatures out of the targeted 13,000.

But even as the petition gains momentum, West is going into another clothing venture with 2XU sportswear company, with the partnership expected to be launched this weekend.

Through the partnership, the company’s high-tech fabric expertise will be applied to Yeezy’s Season 6 and Season 7 collections. This is something that has been on the pipeline for some time and we’ve seen West’s wife, Kim Kardashian, sporting the wear on her Instagram.

2XU didn’t comment on West’s slavery comments or his latest chain of tweets in which the rapper tried to explain and defend his “slavery was a choice” sentiment. They, however, said the rapper won’t be making any personal appearances at the launch.

The Yeezy x 2XU will be hitting the market on Saturday, where the company will be launching $400 shorts and $450 tights.


Written by How Africa

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