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Official: Ivory Coast Launches The African Arts And Entertainment Market (MASA) In Grand Style

The African Arts and Entertainment Market (MASA) opened this Saturday, March 10, 2018 in Abidjan.

The festivities were officially launched at François Lougah Hall, in the presence of several personalities including Minister Maurice Kouakou Bandaman, and the Grand Chancellor of the National Order Henriette Dagri Diabaté, at the Palace of Culture of Treichville.

For a week, more than a thousand artists from around fifty countries will perform on Ivorian territory.

The theme for this edition, which also marks the 25th anniversary of this event, is “What economic models for the performing arts?”

1500 festival-goers from several countries of the world will try to enhance the image of African arts and entertainment, in three cities chosen by the organizing committee. These are Abidjan, Yamoussoukro and Korhogo.

Maurice Bandama reiterated the Government’s commitment to make every effort to ensure the success of this event and to ensure a pleasant stay for festival-goers.

The Director General of MASA, Professor Konate, reviewed the innovations of this edition. The programming is so dense that it is “difficult” to leave the headliners, but the 2018 edition should shine, according to the organizers, thanks to storytellers and dancers with the presence of large sizes.

On the musical level, the field will be as vast with the eclectic Fredy Massamba, Seun Olota and David Tayorault, the jazzmen Paco Sery and Luc Sigui or many more renowned traditional artists including P-Pentanonique or Maria de Barros.

MASA 2010 was supported by the International Organization of La Francophonie (OIF). During a week more than 1500 festival-goers will perform at this festival which will end on March 17th.

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