Nigeria’s Bobsled Team Features in Beats By Dre’s New Campaign

Beats by Dre has unveiled the latest installment in his worldwide Above The Noise campaign. Nigeria’s first bobsled team is the first from Africa to qualify in the category. The campaign recognises talents who have risen against all odds.


Africa’s first bobsled team and Nigerian representatives have been honoured in a new video by Beats by Dr. Dre. This short video is the latest release of the”Above The Noise” campaign. The short video shows and inspiring footage of the three, Akuoma Omeoga, Ngozi Onwumere and Seun Adigun, training while an inspiring speech on the determination and drive to succeed is played in the background.

The “Above The Noise” campaign recognises talents who have ridden to high heights against all odds. The video is also the campaign track for G-Eazy and Zoe Nash’s “The Beautiful & Damned”.


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