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Mom and Daughter Open 2nd Black-Owned Apparel Store in Century City Mall, 5 Minutes From Beverly Hills

Entrepreneurs Lakeisha Jackson and her daughter, Katelyn, the owners of lifestyle athleisure brand SGH (Sweat. Grind. Hustle) Apparel, have made history again with the opening of their second apparel store. This time, their newest location is located at Westfield Century City Mall in Century City, California just five minutes away from Beverly Hills.

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By teaming up with the Los Angeles Urban League (LAUL) Entrepreneurial Center and reputable Unibail-Rodamco-Westfield (URW), the duo has set the tone for the summer with the opening of their new location with the assistance of funding, access to capital, and business resources from URW and LAUL. The pair were first seen making history for being the first African American mother and daughter-owned store in Westfield Topanga Mall.

Less than a year later after the opening of its first store, SGH expanded its business making history in one of LA’s most prominent luxury malls. Spanning 1.3 miles, with approximately 2.5 million more people a year than Disneyland, Westfield Century City is located only five minutes away from Beverly Hills. The big news does not stop at adding a location to the list, the athleisure brand has launched a men’s line. They also offer select apparel for men and women on Amazon.

“SGH is at its core, a lifestyle brand that is all about the individual that is multi-dimensional. We cater to dynamic go-getters that apply pressure to all aspects of their lives,” said Lakeisha, co-owner of SGH Apparel and member of Delta Sigma Theta Incorporated. “Who said that hard work couldn’t be fashionable? We provide quality gear that is functional, stylish, and fit for the daily life of our on-the-move community,” Katelyn added. The versatile gear and accessories can transition from the gym to a day out.

SGH (Sweat. Grind. Hustle.) Apparel aims to become a global name and shows no signs of letting up. The company is now seeking distribution to make its athleisure available to the masses. “Why settle for style or quality when you can have both?” Lakeisha commented. SGH Sports Apparel looks forward to continuing to push boundaries within the athleisure market.

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Written by PH

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