Actually, albeit 2018 just started, two of Nigeria’s best artists have secured deals with widely acclaimed companiess. Look at this slideshow to discover their identity, the deals they just scored, and a couple of more other late partnerships.
Shatta Wale x Adidas
In 2016, Ghanaian dancehall artiste, Shatta Wale, allegedly signed a $1.5 million three-year contract with the sports design and manufacturing company, Adidas. Shatta Wale was tagged to be the company’s brand ambassador for their ‘adIdas’ product when a firestorm ensued after he was sporting an ‘adIdas’ sweatsuit many deemed was fake. According to sources, the company’s sales manager explained the decision as follows: “Shatta Wale has boosted our sales for days now, therefore, the company has signed him to be part of their ambassadors”. There was no official confirmation from Shatta or Adidas.
Stonebwoy x Tommy Hilfiger
In late 2017, Ghanaian dancehall artist Stonebwoy also penned down an ambassadorial deal, this time with the renowned apparel brand, Tommy Hilfiger.
The deal said to be worth tens of thousands of U.S. dollars, was association deal where Stonebwoy would wear the designs by the brand during his stage performances and interviews.
Davido & DJ Black Coffee x Axe
Nigerian Afrobeat artist Davido just signed a brand ambassador deal with the Unilever male grooming company, AXE fragrance. Davido joins iconic South African DJ, Black Coffee, as African brand representatives, on an initiative to “find the magic” in Africa’s youth population through music.
Wizkid x Nike
Nigerian Afrobeat star Wizkid Dayo has signed a deal with the world’s biggest design company, Nike. According to African Facts, he is the first African musician to have an official jersey.
Wizkid was in London for the official unveiling of Nigeria’s Super Eagles jersey/football kit for the 2018 FIFA World Cup where his Star Boy jersey “Wizkid FC” was also revealed.
Details of the deal have not been made public but from Wizkid’s post on Instagram, it is clear that it is stacked high with money.