Meet First African Ambassador For Luxury French Cognac D’usse

Nigerian rapper Ice Prince has been unveiled as a brand ambassador for luxury French cognac D’usse (pronounced dew-say).

The deal took three years to be finalized. The first attempt by Jay Z’s cousin & Roc Nation Executive Briant “Bee-High” Biggs to record Africa’s first D’usse ambassador it didn’t yield much success when he visited Nigeria.


Rapper Ice Prince who finally sealed the million dollar deal took the excitement to Instagram to share a deal gone good saying;

Just officially got made the first African Ambassador to the COOLEST COGNAC in the World my actual favorite if you know me, u know my red blood full of brown #Dusse

D’usse Cognac was launched by Bacardi and endorsed by Jay-Z in 2012. Produced by a 220-year-old Cognac house, Otard, D’usse is a premium-priced VSOP but is intended mainly as a mixer.


Written by How Africa

Leave a Reply

Your email address will not be published.


A Third of Blacks in Chicago and Baltimore Have ZERO Net Worth – Report

27-Year-Old Becomes First Woman To Visit Every Country On Earth