The deal took three years to be finalized. The first attempt by Jay Z’s cousin & Roc Nation Executive Briant “Bee-High” Biggs to record Africa’s first D’usse ambassador it didn’t yield much success when he visited Nigeria.
Rapper Ice Prince who finally sealed the million dollar deal took the excitement to Instagram to share a deal gone good saying;
Just officially got made the first African Ambassador to the COOLEST COGNAC in the World my actual favorite if you know me, u know my red blood full of brown #Dusse
D’usse Cognac was launched by Bacardi and endorsed by Jay-Z in 2012. Produced by a 220-year-old Cognac house, Otard, D’usse is a premium-priced VSOP but is intended mainly as a mixer.