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Meet First African Ambassador For Luxury French Cognac D’usse

Nigerian rapper Ice Prince has been unveiled as a brand ambassador for luxury French cognac D’usse (pronounced dew-say).

The deal took three years to be finalized. The first attempt by Jay Z’s cousin & Roc Nation Executive Briant “Bee-High” Biggs to record Africa’s first D’usse ambassador it didn’t yield much success when he visited Nigeria.

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Rapper Ice Prince who finally sealed the million dollar deal took the excitement to Instagram to share a deal gone good saying;

Just officially got made the first African Ambassador to the COOLEST COGNAC in the World my actual favorite if you know me, u know my red blood full of brown #Dusse

D’usse Cognac was launched by Bacardi and endorsed by Jay-Z in 2012. Produced by a 220-year-old Cognac house, Otard, D’usse is a premium-priced VSOP but is intended mainly as a mixer.

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Written by How Africa

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