US Presidential aspirant and business mogul Donald Trump has always been vocal about his love for custom-made designer suits from Brioni, an Italian menswear couture house owned by French holding company Kering.
Trump, however, is not alone on this as there are several rich Kenyans who also share the same desire for the good things in life.
Brioni’s Made-to-Measure (MM) men suits are sold at a price ranging from $6,000 to $43,000 – approximately Sh 600,000 to Sh4.3 million.
One of Kenya’s wealthiest men Chris Kirubi is not missing on this list of powerful personalities who fancy the Italian fashion.
Mr Kirubi a businessman, entrepreneur, industrialist and philanthropist, has been on record castigating mitumba stating: “When you import secondhand clothes, you become a dumping ground.”
Kirubi, however, has praised Brioni suits noting: “If you want to be smart, wear a Brioni suit. I’m chatting with the representatives so you have cash left after Easter, why not treat yourself.”
On Wednesday, the Central Organization of Trade Unions (COTU) Secretary General Francis Atwoliappeared on KTN‘s popular show Jeff Koinange Live (JKL) clad in an expensive Brioni suit.
An outspoken Atwoli could not hide his love for the bespoke suit noting that he wears the same as Mr Trump, whom he is supporting to become US President.
The COTU chairman was also wearing a Franck Muller gold wrist watch which he boasted to be the only person possessing it in Kenya.
Nairobi’s top lawyer Ahmednassir Abdullahi is also in the lane of dyed-in-the-wool Brioni lovers.
Mr Abdullahi who is popularly referred to as the Grand Mullah previously stated in an interview that he only wore ‘labels’, adding that he addressed people by the way they have dressed.
“I think I have good taste in clothes; suits, shirts, ties, shoes. All my jeans and most of my suits are by Brioni. I’m into labels. I shop when I travel; my clothes remind me of where I have been,” Abdullahi was quoted by the Nation.
President Uhuru Kenyatta
Though he has personally not proclaimed his love for this Italian fashion President Uhuru Kenyatta is apparently among the exclusive and elite group who wear Brioni.
In 2013 a local daily authoritatively reported that Kenyatta donned a Sh4 Million Brioni suit during his inauguration ceremony where he was handed the instruments of power.
It was reported that he has several of the ‘power suits’.