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LeBron James Invests in New Tequila Founded by Former Deleón Exec Dia Simms

LeBron James is the king of off-court investments.

Back in November, the Lakers player invested in Lobos 1707 Tequila, an agave spirits brand founded by former Deleón execs Dia Simms and Diego Osorio, reports The Spirits Business.

NEW YORK, NY – DECEMBER 12: LeBron James speaks onstage during the Sports Illustrated Sportsperson of the Year Ceremony 2016 at Barclays Center of Brooklyn on December 12, 2016 in New York City. (Photo by Slaven Vlasic/Getty Images for Sports Illustrated)

James and his longtime business partner Maverick Carter co-led the backing as part of the Main Street Advisors’ (MSA) investment group. Additionally, basketball players Anthony Davis and Draymond Green, American sports agent Rich Paul, and investment firm Torch Capital have backed the tequila brand.

“I knew the first time I tasted Lobos 1707 Tequila that it was special,” said James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping Tequila with my friends, and we want a brand that speaks to us.”

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Lobos 1707 is a 100 percent espadín agave roasted in an open Oaxacan fire pit. The brand includes an extra añejo, reposado, joven and mezcal artesanal, which is currently launched in Mexico and the U.S.

“Lobos 1707 is a premium brand, and our distinctive ageing process meets the need of an accelerating category,” said Simms. “After first trying Lobos 1707, I fell in love with the liquid and the brand history. We have an incredible liquid, beautiful packaging, and a proud legacy. Our vision is to reach our customer community through our values as well as our products.”

 

In addition to his latest booze investment, James’ recent investments include Liverpool FC.

The Lobos 1707 range is currently available in select retailers and restaurants across New York City, Florida, California, and online at Reserve Bar.

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Written by How Africa

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