The Kenyan startup BitPesa sees Africa in a big way. After making a name for himself in his country of origin, Kenya, the course is now focused on the countries of West Africa. West Africa is in the sights of this startup that has just entered the Ghanaian market.
This new ambition is part of an expansion plan for the online platform. Ghana, chosen destination is not the result of chance but can be explained by the dynamism of the economy of this country nestled between Togo and Côte d’Ivoire, from a geographical point of view.
“Ghana was a natural choice for expansion,” said a company official for whom the services offered will be cheaper and therefore accessible to the people.
“We are very excited to offer our services in Ghana. We intend to help Ghanaians make global payments using the local currency, “said Elizabeth Rossiello, CEO of BitPesa.
Launched in 2013, BitPesa now covers 87 countries with 6000 users and more than 17,000 transactions. Ghanaian users can easily make transactions to Nigeria, South Africa or Uganda. The company has successfully raised several fundraisers and has a headquarters in Nairobi, Kenya, as well as offices in Lagos, London, Luxembourg and Dakar.