With just about $48 and constant probing from her sister studying in the U.S., Kenyan entrepreneur Anzazi Kiti managed to start a successful spices business that generates about $1,600 in revenue per month and employs two people so far.
In an interview with CNBC Africa, Kiti, who’s full time job is an accountant with audit firm Ernst & Young, said i 2014 she decided to start Taste Afrique, a company that produces natural spice mixes under the brand Chibundiro “that gives food that extra yumminess”.
“We realized that there was a problem of people using artificial seasoning. So we came up with an idea where by we were going into healthy living and advocate for people to use natural food season. So we decided to make Chubindiro,” she said.
Establishing her product into the Kenyan market that is dominated by other household brands from larger players has been the hardest part.
Kiti said the company relies heavily on word of mouth and social media to market its products.
Taste Afrique recently got a capital injection boost after it won $2,000 at a regional competition dubbed Youth For Agribusiness. This, Kiti says, will be use to mechanize some of the production process so that she can pack more cans per day.
The startup is also eyeing regional markets in Uganda, Rwanda and Tanzania and could also export to the U.S. and Europe once it has met all regulatory requirements.
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