Christ is the Answer Ministry (CITAM), formerly Nairobi Pentecostal Church (NPC), has launched services on YouTube and its website to draw Generation Z into its congregation reports Business Today.
Generation Z is an age group that now makes up 46% of the country’s population or 20.3 million, but which is not attending church is digitally native, with an around-the-clock video diet made up of streamed content, including vlogs on YouTube, across entertainment, news and self-teaching tips.
The new CITAM Church Online service is already reaching over 1,200 YouTube subscribers, with 157 motivational and biblical videos posted by CITAM’s bishop, pastors, reverends, and guest speakers that have achieved over 70,205 views in under 3 months – thanks to the church’s new MPLS-based Wide Area Network, installed by Liquid Telecom Kenya to interlink CITAM’s 19 branches.
The new network has connected the church’s branches at 10Mbps and its headquarters at a 100Mbps, with just one church in Kapsabet in Nandi County connected with a high-speed wireless link.
“We have decided to take the Gospel creatively and intentionally into this space, which is the ‘in’ thing, the common thing, and the future thing for our target audience. This will enable CITAM to faithfully live out its vision with this generation, which comprises the pre-churched, un-churched and de-churched urban populace that has embraced massive digital migration. It will entail taking our Sunday and weekday services to the masses online,” said David Oginde, CITAM’s Presiding Bishop.
The move is also allowing the church to reach a new global audience.
In addition to its digital launch, Liquid Telecom’s connectivity has enabled the church to set-up a Microsoft Dynamics application to handle its enterprise resource planning, which is accessible from all of its branches.
“We have invested in ICT to enhance CITAM’s efficiency in service delivery to our members,” said Rev. Elias Mwaura CITAM’s Director for Administration.
Other sections of the church benefiting from the new high-speed Internet include Hope Media, CITAM Schools – which will now benefit from digital learning and connected computer labs – and CITAM’s Kadolta Resort in Keserian, Kajiado County.
“We are progressively implementing the 2016 – 2025 CITAM strategic plan that is anchored on building capacity for growth, impact and sustainability in communities, while upholding the integrity, accountability and flexibility of our services,” said Rev. Mwaura.
Liquid Telecom’s connection will also see CITAM’s media section, Hope Media, broaden its reach and programming capacity, especially in digital broadcasting.