Kenya has become the first country to be awarded the recommended status of the “Safer Tourism Seal” by the Rebuilding Travel group.
Rebuilding Travel is a non-political, pro-tourism organization made up of tourism boards, ministers, travelers and other travel-related parties from around the world.
The Safer Travel Seal will be crucial in building traveler confidence in Kenya as international travel resumes and hospitality outlets re-open.
The seal, which is a recognizable symbol throughout the world, will be key to positioning Kenya as a safe and preferred destination.
Cabinet Secretary for Tourism and Wildlife, Najib Balala, was presented with the award in a virtual event.
Speaking after receiving the recognition, CS Balala said that the award is testimony to Kenya’s continued efforts to ensure travelers’ safety following the global COVID-19 Pandemic.
“As a destination, we have put together health and safety measures that are aimed at ensuring the safe reopening of the tourism sector. This is to ensure that our citizens, travelers, and workers are well protected. On behalf of my country I am happy to receive this recognition that shows we are headed in the right direction in regard to the Covid-19 safety protocols, “said Balala.
After the pandemic broke, Kenya joined the world in the World Tourism Organization’s (UNWTO) #TravelTomorrow campaign which was aimed at asking travelers to remain safe at home.
To receive this recognition, a destination must address key aspects known as “tourism surety” through ensuring, travelers’ safety, security, destination’s reputation, economic viability, and health.