Kenya’s travel and tourism industry has received an enormous vote of confidence, winning numerous awards at the World Travel Awards in Zanzibar.
Kenya Airways was named Africa’s best airline and also the leading airline for business class travellers at the 23rd edition of the World Travel Awards for Africa and the Indian Ocean. Ethiopian Airlines was named Africa’s leading airline, in the economy class category.
The travel awards also endorsed Kenya’s famous safaris, which contribute a large proportion to the country’s tourism, a major source of foreign exchange revenue. Masai Mara was named as the best national park while Mombasa was named as the continent’s leading destination. Kenya Tourism Board was named the continent’s leading tourist board.
The World Travel Awards are the “travel industry’s most prestigious awards programme,” and rewards leaders in the tourism, airline, hotel and hospitality sectors around the world.
Kenya has a vibrant tourism industry, with international tourist arrivals for 2013 pegged at 1.49 million. A large proportion of the country’s tourism is premised on its vast safaris and tours of its National Parks and Game Reserves, which include the Masai Mara Game Reserve.
According to the World Travel and Tourism Council, the total contribution of travel and tourism to Kenya’s Gross Domestic Product was “KES462.8bn (12.1% of GDP) in 2013, and is forecast to rise by… 5.2% pa to KES791.4bn (11.8% of GDP) in 2024”.
In 2013, travel and tourism “directly supported 226,500 jobs (4.1% of total employment). This is expected to… rise by 2.3% pa to 284,000 jobs (4.0% of total employment) in 2024,” the World Travel and Tourism Council said.
Source: World Travel Awards