While promoting her new single “Love Make the World Go Round” to help the victims of the mass shooting at Orlando’s Pulse nightclub, Jennifer Lopez tweeted a snapshot from a performance of her new single on NBC’s Today. Lopez co-crafted the single with Hamilton star Lin-Manuel Miranda. Along with the snapshot, she wrote, “#AllLivesMatter #LoveMakestheWorldGoRound.”
Lopez deleted the tweet within minutes, but not before people dragged the chanteuse on social media anyway.
Social media users were quick to clock Lopez for her usage of the hashtag, setting off a Twitter firestorm. Some mentioned how Lopez has tremendously benefitted from the work of black artists in the past, while others let Mariah Carey memes speak for themselves.
I see the PR campaign for Gigli 2 has begun pic.twitter.com/V52jwu0ghk
— meaning machine (@EricThurm) July 12, 2016
RIP Jennifer Lopez's #AllLivesMatter tweet, 7/12/2016-7/12/2016
— eve peyser (@evepeyser) July 12, 2016
Wait, J.Lo really said #AllLivesMatter like she didn't make at least 17 attempts to be black between 1992 – 2000?
— Hot Cheeto Dust. (@3rdAndMiles) July 12, 2016
Jennifer Lopez turned into Jenny from The Burbs. https://t.co/vsDcmIeFCg
— Shenerys Curgaryen (@ShenaeCurry) July 12, 2016
— Philip Lewis (@Phil_Lewis_) July 12, 2016
lin manuel miranda seeing his face in jlo's all lives matter tweet pic.twitter.com/pTmGseG8BM
— yung sweet lassi (@andnowtothemoon) July 12, 2016
Regardless of whether Lopez was aware of the hashtag’s meaning (how could she not?) or if she even posted it herself, she needs to recognize the damage this kind of rhetoric inflicts on communities of color and issue an apology. That’s all she has now.