Today, it’s clear that the man born Christopher Brian Bridges in Atlanta (by way of Chicago) has fulfilled that promise.
Over the years, he has shifted his focus away from music — even though he was one of the pioneers of the then-nascent Atlanta Hip-Hop scene — and toward diversifying his brand and portfolio. From endorsements to restaurants to non-profit foundations, Luda has had his hands in many a financial pot. Through hard work and wise investments, his money now works for him — so much so, in fact, that Celebrity Net Worth reports that he has an impressive $25 million net worth.
From 2007 to 2018, Ludacris netted a total of $132 million in salary alone. But he didn’t just invest his hard-earned money in businesses. Rather, he also invested it in some real estate, too. In 2007, he paid just over $1 million for a condo in Los Angeles, then purchased a $4.8 million Hollywood Hills home to supplement his real estate portfolio. His total real estate portfolio includes these two homes, plus a longtime home he’s owned in Fayetteville, GA.
Let’s take a look at how Chris “Ludacris” Bridges’ wise investments have made him one of the world’s wealthiest rappers.
‘Fast and Furious’ Franchise
Beginning with “2 Fast 2 Furious,” Ludacris has been involved with the “Fast and Furious” franchise of movies. He portrays “Tej Parker” in the franchise. He also contributes songs to the franchise’s soundtrack.
Co-developed by Ludacris’ daughter Karma — who headed off to renowned Historically Black Spelman College in the fall of 2020 — “Karma’s World” is an animated series that’s been in development for more than a decade.
“I sat her down and said, ‘If you want to be a rapper like Daddy, Daddy talks about a narration of my life and what goes on in my neighborhood and what goes on as an adult. If you want to do things, you have to talk about stuff that goes on in your life and you as a kid,” Ludacris said to Deadline.
The animated series “Karma’s World” premieres on Netflix on Oct. 15.
Conjure Cognac was first founded in 2009, and Ludacris was involved in every aspect of developing and perfecting the blend. According to Liquor.com, Conjure is a true cognac, as it’s developed in the Cognac region of France. It’s also currently available nationwide.
The Chicken-N-Beer restaurant — inspired by Ludacris’s classic album of the same name — is a Southern comfort food concept restaurant available throughout the United States, specifically in airports. It became one of the first airport restaurants to qualify for the prestigious James Beard award.
In 2015, Ludacris invested in the Atlanta-based start-up Roadie, which provides on-demand courier services. According to Crunchbase, the company raised $62 million over four funding rounds. The company has a current valuation in the range of $100 million to $500 million.
The Ludacris Foundation
The Ludacris Foundation is a certified 501(c)(3) charity that helps disadvantaged youth.
“Since 2001, The Ludacris Foundation has been helping youth help themselves and has invested more than 10,000 hours in devoted service to youth across the nation,” reads the company’s mission statement on Facebook.
Slang N’ Friends
A play off of the popular Words With Friends game, Slang N’ Friends is a word game co-created by Ludacris and Edward Benton which requires the users to challenge their understanding of slang words.
“In a time when so much of the world is divided, technology has the opportunity to bring us together,” Ludacris said in a statement to Billboard about the development of the game. “Slang N’ Friendz encourages users to connect, be friendly, and identify what they have in common through language. It’s also a chance for different generations to learn about each other’s unique forms of communication and find ways to use language to bridge generation gaps.”
Other Ludacris Endorsements
Ludacris has racked up a whole series of endorsements throughout his career, including for such brands as Puma and the always-classic Boost Mobile. (Where you at? The whole city behind us!) Peep a young Kanye West at the beginning of this video, too!