Her Women’s Empowerment Brand At Stake, Ivanka Trump Set To Address Offensive Tape

This past week, Ivanka Trump has stumped for her father at a series ofcampaign events in the Philadelphia suburbs. During and after these appearances, she ignored press questions about the snowballing sexual assault allegations against GOP presidential nominee Donald Trump, opting instead for a milquetoast sit-down with The Atlantic.

In the week since the emergence of audio of Trump claiming his celebrity allows him to grope women’s genitals with impunity, his top surrogate and self-appointed woman-whisperer has not said a word on the record about any of his alleged misconduct.

Ivanka will break her silence in the next few days, according to a source close to the 34-year-old. In a news interview, Donald Trump’s eldest daughter is expected to address the now-infamous recorded conversation of her father bragging to former Access Hollywood host Billy Bush of trying to have sex with a married woman, among other disturbing boasts.

The source would not be drawn on which outlet or network has the Ivanka Trump exclusive. There’s no word as to whether she’ll address the subsequent allegations made against her father, which as of Friday evening brought the total number of women who have made claims of harassment, groping and assault to 15.

Donald Trump has denied any wrongdoing, instead seeming to imply some of his accusers wouldn’t merit his attention. “Look at her,” he said of one woman, a reporter for People magazine who alleges Trump forcibly kissed her at his Mar-a-Lago estate in 2005. “Look at her words. I don’t think so.”

In the wake of the audio leak, Ivanka drew criticism on social media for carrying on with business as usual — in this case, the promotion of #WomenWhoWork, her aspirational lifestyle brand set to include aguidebook for millennial working women, due out spring 2017.

The day the Trump tape was published, Ivanka Trump, or whoever handles her social media, tweeted a link to a broccoli pizza recipe. A three-day silence ensued, followed by an Instagram video showing Ivanka jumping up and down. As allegations have piled up this week, her Twitter account, with over 2 million followers, has posted links to career advice and photos of her children.

This would be less remarkable if Ivanka hadn’t positioned herself as both Trump’s chief women’s outreach officer (and the joint architect of his maternity and child-care policies) and a professional advocate for working women.

Veteran political journalist Jessica Yellin summed up the trouble with Ivanka’s conflicting roles in a piece published by the Daily Beast on Friday, writing that the mother of three “has been a polished, polite enabler” by branding herself as “an enlightened CEO who supports other women” but dismissing previous reports of her father’s harassing behavior.

It isn’t just Ivanka’s #WomenWhoWork campaign at stake. Her licensed line of women’s workwear did $100 million sales in the last fiscal year, according to G-iii, the company that manufactures and distributes her wares.

(That’s nothing to sniff at for a relatively new collection. By way of comparison, sales of Mary-Kate Olsen and Ashley Olsen’s high-end line The Row are reportedly closer to $50 million.)

G-iii’s deal with Ivanka isn’t her sole licensing arrangement. She licenses her name to, respectively: diamond wholesaler Diamond Dynamics LLC for a fine jewelry line; footwear company Marc Fisher for a popular line of chic shoes; leather goods manufacturer Mondani for a handbag collection; and optical company B. Robinson for an eyewear range.

Now, she’ll make a move towards ensuring such a lucrative brand outlasts the 2016 presidential campaign.

Ivanka Trump did not respond to a request for comment.

Written by How Africa

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