Founders of Black-Owned Vegan Burger Brand Land $300K Deal on ‘Shark Tank’


Meet Duane “Myko” Cheers, Danita Claytor, and Jumoke Jackson, the friends and co-founders of Everything Legendary, a Black-owned vegan burger brand that can be found in your local grocery store. Earlier this year, they landed a $300,000 investment deal on Shark Tank, and since then, the brand has become one of the fastest-growing plant-based businesses in the country.

Back in February, the trio pitched their business idea to the Sharks and ultimately inked a deal with billionaire investor Mark Cuban for $300,000 investment in exchange for 22% equity. Cuban’s support helped them reach new customers instantly. In fact, they sold over $250,000 worth of burgers online within just 24 hours of the episode airing.



“This gives us the resources that allow us to position our brand against any competitor, where I know we will win on the flavor and quality,” Cheers told VegWorld Magazine. “For me, this investment is extremely personal. It is a validation of my ‘never give up’ philosophy. I heard ‘no’ 1,000,001 times over the years, but this one ‘yes’ moment changes everything.”

The Washington DC-based company is inspired by the founders’ desire to provide healthy and tasty food to their mothers, who were battling illnesses at that time. They developed a flavorful burger that is plant-based, GMO-free, soy-free, and without artificial preservatives.

“We all know that today’s consumers are demanding that their food be nutritious and supercharged with flavor,” said Cheers. “Our brand delivers. It’s Mom-Approved. And now, it’s also Shark-Sanctioned.”

Everything Legendary is currently shipping its products nationwide. It is also set to be sold in several grocers and retailers such as Acme, Safeway, and Giant.


Written by PH

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