Sam Russell, 53, of Salt Lake City, Utah, probably had a feeling his online dating startup, Where White People Meet, would stir up a little trouble. Maybe that’s why the site’s About Us page avoids naming Russell or his wife, Jodie, and why their address is listed as a P.O. box in Dallas.
Now we get it…there’s all kinds of niche dating websites like Black People Meet, Christian Mingle, JDate, etc. But come on…doesn’t this seem a little racist? “We are not racist at all, without question,” Sam stated. “Our lifestyle shows it. The things we do. The people we associate with. The way we conduct ourselves each and every day proves it.”
Sam and Jodie are the owners of the two-month-old dating website. They launched their business with a big-ass billboard in their hometown of Salt Lake City, where the population is more than 90% white. Sort of like preaching to the choir, but then there’s the internet… Photos got out, and the protests began.
The billboard created such chaos that the city took it down. Sam and Jodie said they knew their site was controversial and in fact, the entrepreneurial pair is hoping to turn public outrage into profit. “We were just capitalizing on that market — that multi-million-dollar market,” said Jodie.
“I dated a black girl for quite a while,” Sam added. “We actually lived together for a few months — this is when I was younger. I don’t know if we were very serious but that relationship lasted about a year. Jodie and I have a lot of great black friends, so I think it surprises people a little bit.”
In fact, they argue that their site promotes conversation about racialequality, not hatred. Hmmm.
We’re not judging, ok what the hell yes we are….because anytime somebody has to say “I have a lot of great black friends…” well, you just gotta wonder. So what would make you start a website like this then? But that ain’t none of our business….