The gender- equality initiative, Time’s Up, have decided to appoint former Women’s National Basketball Association President, Lisa Borders, as its’ first president and CEO.The announcement was officially made on Tuesday morning.
Time’s Up was founded earlier this year in the wake of the #MeToo movement, by women in the entertainment industry. However, the organization’s scope extends beyond the entertainment circles – working also to advocate for protections for farm workers, domestic workers, restaurant workers and also establishing a domestic legal defense fund connecting survivors of sexual assault, harassment and misconduct, to legal assistance.
In the organization’s press release Border’s experience in “operations, marketing, government relations and public service,” spanning three decades, was emphasized and appreciated, more so her time as the President of WNBA.
Of her time at WNBA, The Glow Up reports that, “In her time as president, Borders rebounded the league’s in-person attendance—with 2017 marking its highest attendance numbers in six years. The WNBA also experienced double-digit growth in television viewership this year. Previously, Borders worked as vice president of Global Community Affairs at the Coca-Cola Company and chaired the Coca-Cola Foundation, and served as vice mayor of Atlanta and president of the Atlanta City Council prior to that.”
In the same release Borders said, ““Time’s Up is both a natural extension and a bold advancement of the work I have been doing for the last four decades. To disrupt and reinvent the ingrained status quo, we will need all hands-on deck to create and sustain enduring change.”
The announcement was applauded by many people including Shonda Rhimes, former show runner and CEO of Shondaland. She said, “Time’s Up is now in the best position to achieve what we all started–to create a more positive future for workplace culture and a more powerful network for working women of all kinds.”
Time’s Up was founded by actress Kerry Washington, Tessa Thompson and Rhimes, who also acted as vocal advocates for women’s issues. The organization has been on the fore front in advocating for women. It has been shaped and established mostly by women of color since its founding. Earlier this year, women of color within the organization called for boycotts to R.Kelly’s music in an online campaign called #MuteKelly. They penned an op- ed in The Root in that effect and drew ire of the singer. Kelly has been facing accusations of sexual assault for decades now.
More and more initiatives should come up and be made strong to fight against sexual assault. With most of the information surfacing to the public, there are many women suffering silently against people who feel they can do this things and simply get away with it. Thumbs up for Time’s Up as they continue to strengthen the organization in the fight against such people in the society.