Africa in 10 minutes is an online television that features the top business stories of the week as reported on the Footprint to Africa News platform, covering the five regions in Africa. Footprint to Africa recognizes that Africa’s emerging middle class is always on the go and in 10 minutes, viewers would be kept informed about the happenings in Africa in terms of investment and business news conveniently from any device – laptops, mobile phones and their tablets.
The Marketsquare Africa is a platform where businesses originate. It is designed to enable companies; mostly SMEs form joint ventures, synergies and partnerships to ensure sustainable growth. Access to finance continues to be a growth-constraint for SMEs in Africa and as such The Marketsquare Africa is designed to help companies reduce dependency on loans. It is also designed to help companies find the right agents, distributors and partners.
At a press conference held to promote the event, Barrister Osita Oparaugo, Managing Director, Footprint to Africa expressed his excitement at the launch of these innovative projects saying that The Marketsquare Africa would change the face of global business.
Oparaugo said he hopes to see small and medium enterprises in Africa take advantage of The Marketsquare Africa. He said,
Footprint to Africa recognizes that the small and medium enterprises in Africa are faced with a lot of challenges; access to finance and the inability to improve market access all work together to stifle the growth of the Small and Medium Enterprises in Africa. I believe The Marketsquare Africa is the new path of global business whereby local players can interconnect with their foreign counterparts and foreign manufacturers can easily connect with suitable local agents and distributors. This service eliminates the cost of travel and scouting that sometimes yield little or no results.
Milly A. Maina, Head of Operations, Footprint to Africa Kenya lauded Africa in 10 minutes saying that, “Footprint to Africa continues to set the standards for promoting intra-African and foreign investments . Africa in 10 minutes would make easily available, business and investment news for people on the go whilst The Marketsquare Africa would make global business easier.”