Money is everything in sports and it is no surprise that athletes sit among the world’s richest. Cristiano Ronaldo is swimming in loads of it, he is among the best paid athletes in the world and also a high earner from endorsements. He made Sh4.8 billion just from Instagram last year.
The Juventus forward was recently spotted wearing a timepiece worth approximately Sh50 million (€2.5 million) during the winter break on his way to the Globe Soccer Awards held in Dubai where he was named the best player of the year. The watch also made a feature in his Instagram page, where he posed with his girlfriend Georgina Rodriguez.
Locally we can’t say the same of players in the Kenyan Premier League (KPL). The lack of funds to run clubs and pay players and staff salaries has plagued the league and slowed its growth.
The KPL has been in a financial crisis since the Government-enforced pulling out of Sportpesa. The league has been characterised by failure to pay salaries on time with delays of up to more than two months.
Two of the biggest KPL teams, Gor Mahia and AFC Leopards, pay salaries to their players totalling to approximately Sh5 million and Sh4.5 million a month, respectively.
Looking at the value of Ronaldo’s watch, it would comfortably pay an entire season’s dues for any of the top KPL teams while his Instagram earnings would run the league and still have some left over.
The watch Cristiano Ronaldo's wore to the 14th Dubai International Sports Conference is the most expensive Rolex ever produced pic.twitter.com/7PfTDH2DUs
— Cristiano Ronaldo Fans (@TheRonaldoTeam) January 4, 2020