When Shaun Pulfrey walked on to the set of Dragon’s Den to show them his revolutionary new hairbrush, he was probably steeled for a hard time.
Shaun Pulfrey was mocked on BBC’s Dragons’ Den for his ‘hair-brained’ idea, and his pitch for a de-tangling hairbrush was unanimously rejected.
He has had the last laugh, however, ignoring the rejection, setting out on his own and ending up inventing something worth a sweet £200m.
The Grimsby-born inventor, who was a professional hair colourist, asked for an £800,000 investment for a 15% share in his company.
— Tangle Teezer (@tangleteezer) July 17, 2016
Peter Jones called the invention “hair-brained”. James Caan called it “a waste of time” and Duncan Bannantyne said it made him “want to pull my hair out”.
Deborah Meaden was particularly scornful, saying it looked like a “horse brush”.
However, the Dragons will really be pulling their hair out to find they could have been part of an extremely lucrative company – and that the hair brushes are an absolute hit.
The inventor spoke about his disappointment with the pitch. He said: “I wasn’t disappointed about not getting the money because I can get that from a bank,
“But I wanted a Dragon to take it to the consumer global market and I didn’t feel they heard me out.”
He now exports the brushes to 60 countries, has won many awards and has been endorsed by celebrities including Victoria Beckham, Nicole Scherzinger and Cara Delevingne.
Mr Pulfrey is now on the verge of selling his invention for £200m, after receiving firm offers in that arena this weekend.
This is five times what Deborah Meaden is worth.
If the dragons had invested, they would have made around £30m.
It just shows that if you’re rejected – even by experts in a field – sometimes perseverance counts.