How Africa
The Zara clothing brand will be accessible from 106 new markets, mainly in Africa.
“Most of these new markets are in Africa, including Angola, Côte d’Ivoire, Senegal and Ghana. Plus, the online store is making its debut in many parts of the Caribbean and Indonesia, ” Inditex said in a statement.
The Spanish brand wants to move to a higher stage: “fast fashion”. This amounts to making 60% of its clothing relatively close to the headquarters, in Europe and the Maghreb, to put in shelves in fifteen days pieces sticking to fashion trends. So Zara’s owner is now focusing on an integrated digital strategy to increase growth. On the new platform, customers will be able to place orders in French and English and receive their parcels “between three and seven days depending on the destination”.
They also announced in September that the group’s eight brands (Zara, Oysho, Bershka, Massimo Dutti …) would offer online sales service in all countries by 2020, even where the group does not have a physical store. . Its CEO, Pablo Isla , had assured, during the presentation of the results, that the “online operations continued to increase very quickly” , without giving any figures, whereas in 2017 online sales had represented 10 % of total turnover.
