Started two years ago, Norine Farah Couture has become a distinctive brand for its unique use of fabric and creativity, attracting local and international attention.
World Fashion Week contacted Farah in June.
“I built my website about eight months ago, I get emails through the website; and one day, three months ago, I got an email from World Fashion Week saying that I had been nominated to represent Egypt at Paris. I got really excited, and started looking more into it, I found myself a sponsor and now I will go,” said Norine Farah.
The platform in Paris will allow Farah to showcase not only her skill, but also the talent of a new generation of Egyptian designers.
Farah developed her own workshop after studying design and tailoring in Milan and Florence.
But she said her real lessons were learnt working with a tailor in her atelier in the upscale Cairo neighbourhood of Heliopolis.
Norine started her career designing dresses for free for her friends.
But now, Farah’s evening and formal wear sell for up to $1000 for a cocktail dress and $5000 for a bridal gown.
“I’m very happy that I’m travelling and that I get to show people abroad that Egyptians have good taste and style and we can do something that’s big and that’s good, and that it’s not just the image they see on television, but there’s also lots of other people like us,“she further expressed.
Farah is part of a young generation of designers that have been representing Egypt on an international level such as accessory brand Okhtein, seen at London Fashion Week, and Farida Temraza, whose gowns were seen on the Oscar’s red carpet.
World Fashion Week will be held in Paris in January, with 47 international designers taking part over a five day period.