In one video posted on Facebook, Guzman’s daughter, Alejandrina, can be seen stuffing toilet paper and food into a cardboard box bearing slick logos and a designer stencil-style image of her father, the former Sinaloa cartel chief who is now in a maximum security U.S. prison.
The oil, sugar, rice and other items in the boxes, which the video narrator calls “Chapo’s provisions”, were distributed in Mexico’s second largest city, Guadalajara, in western Jalisco state.
Alejandrina’s handout was linked to her company, which legally markets clothing and alcohol associated with her father’s image under the “El Chapo 701” brand.
However, active members of cartels have also been courting publicity, with images and video on social media showing gang members providing succor to local residents.
Famed for brutality, including beheadings and dissolving victims in vats of sulphuric acid, the cartels also have a history of trying to win over hearts and minds of impoverished communities where they operate.
Mexico’s economy has been battered by the coronavirus outbreak and many are struggling to make ends meet as the country heads into its harshest recession in living memory.