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Cosmetics Giant Nivea Under Fire From Africans For Marketing Skin Lightening Products- Withdraws Controversial Ads.

Beauty care product, Nivea has brought down at any rate some of its questionable adverts advancing skin-helping creams.

We announced last week that Nivea was under trolls from Africans  for promoting skin-helping items in West Africa.

View image on Twitter


Folaranmi 👼



Dear @niveauk @NIVEAUSA and all other #Nivea out there… This is not how to market in Africa. We didn’t want ‘FAIRER SKIN’ thank you.

Reports now show photos of an empty billboard where one such Nivea ad used to stand in Accra:



British-Ghanaian musician Fuse ODG also posted a video in front of another billboard in Accra where he says the offending advert had been replaced:

He says in the video that this is just the beginning:

This right here is a perfect example of when we use our buying power, our spending power, to say no… So now it is time for us to address the issue in our community, it is time for us to let our children know that it’s OK for them to be comfortable in their own skin.”


Written by How Africa

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