The company also said it had inked a partnership agreement with Kaepernick to develop projects focused on race and civil rights in America under the Kaepernick Publishing imprint — Kaepernick’s personal publishing company founded in 2019.
Medium’s decision to bring Kaepernick on board as a director and publisher for the site follows an industry-wide reckoning within startups around the country about their role in perpetuating racial disparity in America. The accounting comes as protests in cities across the country shine a spotlight on police brutality and the political and economic disenfranchisement of the nation’s Black communities in the wake of the Memorial Day murder of George Floyd by Minneapolis police officers.
According to Medium’s chief executive Ev Williams, the deal with Kaepernick is the culmination of a long-running discussion between the company and the athlete/activist.
“We’ve been in talks with Colin for some time, and we are honored to be electing him to join our board,” said Williams, in a statement. “Colin’s voice and actions have led the discussion on racial justice, and the world is finally catching up to him.”
Kaepernick will be writing stories and working on features for Medium’s Level, which describes itself as a publication for the “interested man” and its new blog on anti-Black racism and civil rights, Momentum. The activist and former quarterback will also interview leaders, activists and athletes for the Medium platform.
“I am excited for Kaepernick Publishing to partner with Medium to continue to elevate Black voices in the news and publishing industry,” said Kaepernick, in a statement. “I also look forward to creating new opportunities and avenues for Black writers and creators with my new role as a Board member.”
Medium currently boasts 170 million monthly readers across its blogs and editorially driven publications, including ZORA and Level, which are aimed at women and men of color, according to the company. Medium also publishes GEN, focused on “politics, power, and culture”; the technology-focused masthead, OneZero; Elemental, a health-focused site; Forge, for self-help and advice; and Marker, which the company bills as a business-focused site.
Momentum is the latest addition to Medium’s suite of curated blogs and publications.
To date, Medium has raised more than $130 million from investors, including Andreessen Horowitz, Spark Capital, GV, Greylock Partners, The Chernin Group, Lowercase Capital and Obvious Ventures.