Tanzanian superstar Alikiba becoming the first East African to sign a deal with Sony Music Entertainment. Alikiba is now the second African artist to sign a global music deal with Sony Music following the announcement of Nigerian superstar, Davido, has their first African artist to sign a deal with them last year 2015.
Several major pan-African media outlets attended to capture the announcement, including major Pan-African Broadcasters MTV, SoundCity, Trace TV, Channel O, EATV, and Clouds.
The Managing Director of Sony Music Entertainment Africa, Sean Watson says of the development:
Sony Music Entertainment recently announced several key strategic steps that we’d taken in Africa including new operations in Nigeria and the signing of high profile West African artists. We also mentioned that we’d be making similar inroads in East Africa. Well here we are, at the dawn of our East African journey and who better to start it with than an artist of the stature of Alikiba. We’re very proud of being able to partner with such a talented individual and can’t wait to get started on sharing his music with his fans all over the world.
Alikiba had this to say:
My partnership with Sony Music in addition to my already very successful partnership with my management team at ROCKSTAR4000 now completes the team, and solidifies the most powerful proposition and team to take my music to even greater heights, to new audiences and fans across borders and across the world. I’m really excited in the future of music from the African continent as its now the time for the amazing music and sounds from Africa to take over the world, and I’m excited on where this amazing partnership will be able to take my music now to fans across the continent and across the planet.
His first single, “AJE”, will be released through Sony Music Entertainment Africa.