Launched only since last year, the bi-annual South Africa Menswear Week (SAMW) has kept all its promises for the fourth time last July by presenting the spring-summer collections from 2016 to 2017. Only event on the African continent dedicated to the male universe, the SAMW offers four days an opportunity for designers to present their collections. “The SAMW has become one of the most authentic expressions of male African fashion aesthetic. This is not a tourist attraction. It’s fashion inspired by every corner of Africa, crops streets to youth trends, sappers to businessmen in suits, “says Basson Jason Alexander, a journalist at GQ south Africa. In South Africa, where nothing is ever simple, just like the string of fashion weeks spinoff from Johannesburg to Cape Town via Durban and Soweto and managed by a myriad of private and public organizations, a reserved SAMW only to men was a wise idea too.
Indeed, this edition has seen many young designers from the thirties, offer a mix of complementary male and female outfits as Moko Elosa, preferring not present at other fashion weeks in South Africa. It is an androgynous fashion that literally emerged with Lukhanyo Mdingi, Rich Mnisi or Serati Nao or experiment with Maxivive and Tsepo Tsotetsi. If African prints were less present, they are still popular as those of Mustafa Hassanali or Chulaap. The diversity of the creators of South Africa was represented: traditional cuts revisited Kola Kuddus, FMBCJ or Genevieve Lyons with curved costume May Atafo or Ruald Rheeder, without forgetting the streetwear brands like 2Bop, Young and Lazy’s and Sol Ground. The rest of the African continent was now timidly through Tanzania, Zimbabwe and Nigeria with Orange Culture Adebayo Oke-Lawal James or Tokyo.
Source: The Africa Point